Win more business by reading clients’ visual and verbal clues
Whether it's approaching a potential new client at a networking function, closing a sale in a one-on-one meeting, or negotiating a business deal, being able to read the verbal and nonverbal cues in any situation often is the difference between a successful deal and no deal at all.
In How to Read a Client from Across the Room, communications expert Brandy Mychals presents an innovative, proven approach to interpersonal communication called the Character Code System.
The Character Code System is a personality profiling tool that enables users to quickly and accurately “read” a subject—and then tailor engagement and communication methods on the fly to suit that person’s character type. Unlike Myers-Briggs and other complex, more conventional approaches, the Character Code System is user-friendly; it improves on traditional behavioral typing by combining visual, verbal and psychological elements to make it easy to attract clients--even across a crowded room.
Brandy Mychals is a communications expert and the creator of the Character Code System for Client Attraction.
1. Fantastic for Marketers, Entrepreneurs, Writers and Humans
Way to suck me in.
The promises made for this book are very high-- can you classify someone into a category within minutes of meeting them? Can that actually help you in business?
Well, I don't know if it's quite as simple as that but I have thought of some uses for this book:
-overcoming your personal fears and clarifying your goals
-marketing to the kind of person you really want to work with
-creating fictional characters
-figuring out what to wear for personal branding
2. How this helped me:
I took the test and it turns out I am an Activist tied with Artist. Once I thought about it, that made perfect sense to me.
On my blog post How I Became a Writer and a Witch, I describe how I came to discover myself. In the midst of volunteering at a nonprofit (Activist) the only thing that sustained me was playing harp, writing, drawing and singing (Artist).
I've never called myself an Artist before. From this book I learned that all Artists worry they aren't special. The authors advise everyone to avoid taking these general fears personally. It just comes along with being an artist, that kind of person.
Thank you for the permission to call myself an Artist. Because I am an artist, as is obvious to me now.
Perhaps this book helped me with the guts to publish that very personal post. That involved overcoming the other big fear Artists have: that they are too different to relate to anyone, to be understood by anyone.
It's really a matter of perspective. When we listen to our fears, they come true. So I think I will skip listening.
If you are taking yourself further towards your dreams or in your business, I really think this book may offer an interesting perspective.
This book is well edited. Each chapter breaks down a character type and describes: hair, jewelry, clothes, how they talk to people, who they like to work with, what their fears are, what they are really seeking in life, etc.
I found it to be a quick read. This is one business book you don't need to stash on your shelf. Dive in. I have already found myself referring back to think about the ideal clients for my business, and how I can target to them.
I recommend this book, especially if you gain insight from other personality systems like Myers-Briggs. Whether you are a business person or like to learn about yourself, I think this book is definitely a good read.